Monthly Archives: August 2012

Effa, the “Gulf’s First Designer”

Effa, one of the hottest Abaya designers in the world was recently named “Gulf’s First Designer” at this year’s Persil Arwa’a Abaya competition. The Saudi-born, Dubai fashion designer first began her ready to wear collection six years ago and is … Continue reading

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Fall Trend: Prints Galore

Although it certainly doesn’t feel that way right now, Fall is right around the corner. Pretty soon though it’ll be upon us, and you don’t want to be running around searching for your Fall clothes when the time comes! Better … Continue reading

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