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Neon Edge is probably one of the most daring new labels to hit the fashion scene. The brainchild of Egyptian/German born Mona Fares, this bold label is inspired by the designer’s 22-year love affair with the UAE and her deep sense of belonging to the local culture.
With a BA in Arts and Design, Mona has dabbled in her fair share of fields, from architecture, to graphic design and digital video making before finding herself in the world of fashion with Neon Edge.
Inspired by Dubai’s multicultural, dynamic and stimulating environment, Neon Edge designs reflect the vibrant and eccentric essence of the city, pushing the boundaries in every way.
The outfits are always over the top with plenty of weird and wonderful surprises at every corner. Not for the timid wallflower, this collection is purely for the trend-setting fashion fanatic that is not afraid to stand out in a crowd. Packed with a dash of shock and a sprinkle of awe, this wild new collection is absolutely electrifying!