EFFA
The designer, Effa, is a Saudi Arabian national who is currently based in Dubai. Having graduated with a BA degree in Fashion, she began her career working as a brand manager and fashion buyer.

Her role gave her invaluable experience with internationally acclaimed brands such as Christian Lacroix, Emmanuel Ungaro, Valentino and John Galliano. Influenced by the designer brands she worked on and inspired by Middle Eastern culture, her designs reflect her experiences. Focusing on femininity, her abayas are cut so that they emphasise and enhance the female form.

Her collection is luxurious, bursting with colour and romance. Effa’s collection truly brings out the best in a woman. Chic and trendy, whilst always incorporating an element of fun, Effa’s charismatic personality shines through her beautiful pieces. Having her collection on 3abaya.com was an easy choice, and now you can see why.

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